Amazon Seller, Marketing Strategy / 6 MIN READ

4 Tools to Help Amazon Sellers Increase Productivity and Make a Profit

So you’ve decided you want to make money selling on Amazon. Congratulations on making that critical first step! Many people who wind up becoming Amazon sellers only discover their passion for it after years of trying to find the right ecommerce business for them.

As you’re probably already discovering, there’s a lot to learn about running an Amazon store. Yet, simply by creating your account, you’re that much closer to turning your business into a reality.

But now it’s time for the hard part: actually building a business to support that goal. From Amazon inventory management to customer behavior analytics, you have a lot of ground to cover. Once you’ve got the fundamentals in place, you can begin to finetune your process. But it begins with starting healthy business habits that will streamline the more administrative part of managing your Amazon store.

With the right tools in place, you can allow certain elements of your store to run independently. But even in that regard, Amazon sellers like yourself might not know how to choose from the many tools available to you.

Yet, without tools that can boost your productivity and profitability, you may wind up working longer, tougher hours for an extended period before your store hits its stride.

So let’s discuss some of the key management tools you should add to your Amazon business as soon as you possibly can.

Seller Spike

Analytics are a tremendous part of turning your startup Amazon store into a major player within the world’s largest online marketplace. With so much competition to contend with, you need to know what is going on with your store and its customers before you can ever hope to improve.

While the market has tons of options for you to manipulate your analytics in various intuitive ways, we’re naturally big advocates for Seller Spike. But we don’t expect you to simply take our word for it.

Our tool can optimize your Amazon marketing strategy analysis, giving you the data you need to increase your sales. After all, without the right information to act on, you can’t identify and leverage approaching opportunities to grow your Amazon business.

Developing marketing strategies Amazon will respond to is key to long-term success, and every store is different. So you need a tool like Seller Spike to supercharge your knowledge base and maximize your impact amid the crowded Amazon marketplace.

On Amazon, your profitability is only limited by your own willingness to come up with creative ways to adjust to the market and your customers’ needs. With Seller Spike, you’ll be able to make wiser decisions as an Amazon seller. Best of all, our tool is equally valuable to sellers of all types and levels. From real-time sales data to comprehensive order breakdowns, you’ll have detailed dashboards for all your insights. Collectively, you’ll have everything you need to set your Amazon store up for success.

Amazon Seller

Retail arbitrage is often one of the most common ways Amazon sellers start building their business. Even beyond that, many top sellers keep this tactic in their repertoire of methodology to boost sales and keep their stores’ profits up. For those of you who may be unfamiliar, retail arbitrage is the term used when sellers purchase a discounted item at a bricks-and-mortar retail store before reselling those items for a profit. In many cases, Amazon sellers kick off their business by raiding the clearance racks at big-box stores like Walmart and Target.

But, as simple as it sounds, retail arbitrage is a whole lot more complicated than it might seem. So you may choose to have a tool in place to help you successfully engage in retail arbitrage more successfully. To that end, we highly recommend the Amazon Seller app.

Although Amazon Seller isn’t the most complex app in the world, it serves its basic purpose exceedingly well. You can use it to scan items you’re looking to sell, for instance, and it will suggest the ideal price for you to set to maximize your profitability. For Fulfillment by Amazon (FBA) sellers, this can translate into a huge boost to your bottom line and, ultimately, your store’s long-term prospects.

Best of all, the Amazon Seller app is available completely free, making it the perfect tool for Amazon sellers of all levels. The app offers more functionality, but it’s best employed as a listing and pricing tool, since it gives you the opportunity to manage your inventory quickly and with minimal effort. You can even use the Amazon Seller app to find new products to sell. Search by image, text, or bar code. Then check an item’s performance before you commit to adding it to your own inventory.

ShipWorks

Shipping is one of the costliest and most complex elements of running an Amazon store. After all, you need to gather all the necessary equipment to properly package and label your items. And that’s all before anything is even shipped out. The process only gets more complicated once your inventory leaves your possession.

If anything goes wrong while items are en route, you could be dealing with customer complaints and/or lost revenue. That’s why shipping is one of the most essential sides of your business to cover.

Once again, the promise of automation is what makes ShipWorks such an easy tool to recommend. This software gives Amazon sellers like you the chance to download orders directly from you store. With just a few clicks, you’ll be able to manage the entire shipping process. Beyond that, you can create custom invoices for your items, generate monthly reports, and craft promotional emails to keep your relationship with your customers ongoing even after the sale is concluded.

ShipWorks is also easy to incorporate with any existing systems you may have in place. The tool integrates with any other systems. So your orders can be imported into ShipWorks from more than 90 other marketplaces without causing any major data snafus. If you have multiple sales channels to manage, the tool helps you to consolidate them into a single interface.

Moreover, its barcode-driven approach to shipping ensures that you can easily process your orders, access your negotiated shipping rates, and track your inventory. ShipWorks is perfect even for high-volume sellers, with its “The Works” system catered specifically to just such Amazon sellers.

AMZFinder

Customer reviews are perhaps one of the most frequently undervalued aspects of running an Amazon store. If you don’t foster your customer relationships, your new business venture probably won’t last all that long. And responding to reviews in a timely fashion is one of the best ways to let your customers know that you hear them and respect their feedback.

However, depending on how busy your Amazon store is, you may find it difficult to keep up with all the customer reviews you receive. As you may have surmised, there is absolutely a tool to help you with that as well.

Your ultimate goal in using AMZFinder is, of course, to grow your business. And this software offers a huge boost in this regard. With AMZFinder, you can craft a variety of email templates — choose from a variety of customizable templates or create your own — that you can send to customers who reach out.

These can then be sent out automatically to customers who are providing valuable feedback on your products and your store. By responding quickly (even with an automatic email), you’re letting your customers know how much they matter. This implicit gratitude for their business will pay off in the long run, as you continue to build your business.

AMZFinder can also help you monitor and manage your reviews. As mentioned earlier, a deluge of customer reviews can be hard to sift through, but this tool makes it easy to know which ones require action items on your part, which you’ve responded to, and how to distill opportunities for improvement from your customers’ consensus.

You especially want to be sure to resolve any negative customer reviews as quickly and painlessly as possible. By managing your customer reviews more diligently, you’ll be giving off a greater sense of professionalism and efficiency with your Amazon store. Raising your level of service in such a way will organically boost profits simply through maintaining a focused attentiveness to your customer care.

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Originally published Jan 10, 2020 10:48:35 AM / Updated April 3, 2020