Amazon FBA, Marketing Strategy / 3 MIN READ

How to Form Affiliate Partnerships To Boost Amazon FBA Sales


One of the biggest concerns Amazon sellers face is marketing. Being a part of the world’s largest online marketplace isn’t enough. To triumph over your competition and connect with your ideal customers, you need to employ more than traditional means to achieve your sales and conversion goals. Thankfully, Amazon sellers have an invaluable resource in Amazon affiliate marketing. More specifically, allow us to introduce you to the Amazon Associates program.

Even if you’ve heard of it, you might not really understand how Amazon Associates can impact your bottom line as an Amazon seller. Amazon Associates is a free affiliate marketing program allowing website owners and bloggers to use custom links to advertise products on their sites. While these affiliates earn referral fees for every product purchased, the benefit goes both ways. After all, Amazon sellers like you are able to sell to a whole new audience as a result.

Naturally, your products need to align with the niche of any content creators who promotes them. For instance, a fashion blogger isn’t likely to include links to office supplies or furniture. There’s just no overlap and therefore not much of a marketing opportunity. It would be a much better fit if you partner with a fashion blogger when you are selling fashion products.

Benefits of Amazon Affiliate Marketing

amazon-associates-logoSo now you know a bit about what the process is like, we can dive deeper into discussing how your Amazon FBA Business can benefit from strategic affiliate partnerships. In the end, the goal is to boost your sales, right?

Amazon is crowded, and selling your products depends largely on the right people seeing your product. When you form an affiliate partnership with bloggers or influencers, you are tapping into their audience. They have built trust with their audience over time and when they recommend your product, potential buyers are more likely to feel that it’s worth their money. 

Simply put, because these potential buyers are coming to your product from someone they trust, and they are arriving at another site they trust — Amazon, they are significantly more likely to make a purchase.

Finding Amazon Affiliate Partnerships

After you’ve decided to make Amazon affiliate partnerships a priority, you can’t just sit around waiting for potential affiliate partners to make the first move. Instead, be more proactive about your affiliate marketing prospects. Remember, more links out there leading back to your products translates into greater potential profitability. To bulk up your affiliate partnerships, all you need to do is follow four critical yet simple steps.

  • Do your own preliminary research: To identify potential affiliate partners, it’s time to kick into research mode. Search for blogs and other websites that involve your product. But think outside the box. Even if a content creator doesn’t concentrate specifically on your product type, broaden your focus to include items that might complement your products. Begin with search engines but include social media as part of your search.
  • Target existing Amazon partners: Your goal is to identify someone with whom you can form an Amazon affiliate relationship. However, your chances of successfully doing that are much better if you pitch to existing Amazon Associates members. Before you reach out, you should evaluate potential partners by checking their website for links to Amazon products. Many sites who are affiliates will also choose to disclose that upfront.

    The best tip we can give you to form an Amazon affiliate partnership revolves around effectively using Google. Amazon Affiliate sites are supposed to have a disclaimer that says they are a participant in the Amazon Associates program. Let’s say you have a photographic product and you want to find sites/blogs that are affiliates. Simply search in google:

    “participant in the Amazon Services LLC Associates Program” photography.

    By utilizing the disclaimer in your search, you will be able to find members of the Amazon Associates program that are a good fit for the products that you sell.


  • Identify the contact information: After you’ve successfully identified and vetted potential affiliate partners, it’s time to make contact. To do so, check their website for a contact form or email address. Most likely, this will do the trick. But if not, find the site’s social media account and send a direct message that way. For larger organizations, you may need to go to an external corporate site or run a search on the site’s ownership.
  • Be complementary and direct: When you compose your message, don’t waste time. Drop an honest compliment or two about the site and your shared topic of interest. Establishing common ground gets you off to a good start. Then, discuss the merits of your Amazon product -- ratings, reviews, etc. -- and suggest a place where an affiliate link could work to your mutual benefit. Strike a friendly tone, but don’t be aggressive.

    When Amazon Associates started in 1996, it was the first and only affiliate marketing program of its kind. Of course, since then, the industry has caught up, with countless similar approaches out there. Yet, as an Amazon seller, you’d be hard-pressed to find one as beneficial in expanding your reach and boosting your sales. Hopefully, by shedding a little light on how it all works, we’ve helped demystify Amazon affiliate marketing for you and propelled you to dig deeper.
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Originally published Mar 20, 2020 10:58:05 AM / Updated June 5, 2020