Do your research:

You’ll need some insight into your customer behavior to identify the best keywords. Include as many keywords as you think you need, especially long-tail keywords consisting of at least three words. Because Amazon shoppers tend to know exactly what they’re looking for, specificity is key.

Experiment with different pricing:

Customers aren’t solely driven by price, but it is a major factor when making a purchase decision. As such, you should aim to find that sweet spot between customer affordability and your own profit margin. If you price yourself too far away from your competition, it will hurt your Amazon SEO in the long run. Do your due diligence and market research.

Keep an eye on customer feedback:

You need to know how your customers think and what they value, especially when it comes to managing your reviews. You want to solicit feedback every chance you get, and of course, take heed when you get it. But also dig deeper into what your customers aren’t saying for even greater opportunities.

Your product’s title:

As you optimize your Amazon product page, be sure to put all the most pertinent keywords into your product title. Be as specific as possible, trying to imagine what your ideal customer will be searching for. Include features that distinguish your product from the competition, like color, size, weight, materials, and quantity. Make sure your title length is between 60 and 80 characters. If it exceeds 80 characters, Amazon may suppress your listing.

Ratings and reviews:

We’ll get to the importance of these later. But make no mistake: customers highly consider a product’s rating when narrowing down their search. Make a concerted effort to collect customer feedback, as it can also affect where you rank among Amazon search results. It’s often just as important as your product’s title.

Your product images:

If you don’t already, you should absolutely have high-quality images to bring your product descriptions to life. This approach is one of the most impactful ways to draw customer attention. Include shots of packaging, close-ups, action shots, and a video if you can. It’s your best chance to make a great first impression. Ensure all images are at least 1000 pixels in either width or height or your ranking could be affected.

Optimizing your product description:

Your product title and image should speak for themselves as much as they can. But everything else should definitely be packed into your product description. In addition to using descriptive wording, you can apply conventional SEO best practices here to help your product listing rank higher. If you own a registered trademark for your brand, make sure you sign up to Amazon’s Brand Registry to give you access to A+ content - this allows you to create richer product descriptions.

Perform some preliminary research:

Search for blogs and other websites that involve your product. But think outside the box. Even if a content creator doesn’t concentrate specifically on your product type, broaden your focus to include items that might complement your products. Begin with search engines as well as social media sites.

Find the contact information:

Once you’ve identified and vetted potential affiliate partners, check their website for a contact form or email address. If this doesn’t work, find the site’s social media account and send a direct message. For larger organizations, you may need to go to an external corporate site or run a search on the site’s ownership.

Exercise caution and strategy for promotions

On the one hand, promotions are absolutely a strong way to boost sales (and, hopefully, your Amazon sales rank), earn positive feedback from customers and move inventory like never before. However, today’s consumers are savvier than you might realize. When you launch a promotion, you are sacrificing a bit of your profit margin, but a promotion that gets out of hand and leads to you running out of stock on items undermines all your hoped-for success. Of course, promotions have their place, but don’t put your Amazon store in serious jeopardy.

Identify the best product fits:

The most successful FBA sellers develop a smooth understanding of which products work best. Generally, Amazon FBA sellers look for many of the same qualities, such as a low price, simple design, and consistent sales.

When starting an account yourself, you’ll have a better chance of gaining traction if your niche is particularly specific. Begin creating posts promoting your store and its products. But experiment with different kinds of posts released at varying times.

Focus on building relationships with your followers and create a network of like-minded individuals. Prove to your followers and connections that your account brings some form of value to their lives, even offering incentives.

One notable alternative, however, is to opt-out of starting your own social media account entirely. Rather than starting from zero followers and working your way up little by little, you can just purchase an account that is already popular and use the organic methods mentioned above.

Sponsored Products:

If you’re looking to highlight a specific product, these ads appear in both shopper search results as well as product pages. This is a great opportunity to implement your Amazon marketing strategy to great effect.

Sponsored Brands:

Decide which keyword bank to target, and you’ll be able to highlight a group of products for Amazon shoppers. Throw in your logo and a custom headline, and your ad will pop up in shoppers’ search results.

Sponsored Display:

Here you can target shoppers who previously viewed your products or even those viewing similar products in an effort to direct them to take the next steps. Tap into shoppers who are much further along their buying journey.

Stores:

This feature allows you to set up your own free “store” on Amazon. Rather than just having a seller account, you’ll be able to take your branding further, creating a unique aesthetic designed to help you stand out from your competition.

Build customer relationships:

The first step on the road to getting tons of positive customer reviews is to focus on the service you provide. But don’t just offer quality products. You need to go a bit further to build relationships with your customers. When you establish customer loyalty, Amazon shoppers are far more likely to provide a review of their positive experiences. Even if they don’t take it upon themselves to submit one, these customers are already poised for your next step.

Ask for feedback directly:

After you provide excellent customer service, you can much more confidently ask your customer base to give you a review directly. Of course, you have a ton of options available to you to do this. You could send follow-up emails to customers who complete a purchase. Or, more broadly, you could elicit feedback over social media and even in an email newsletter if you have it. What works for you may vary, but be willing to try multiple approaches before settling on which one(s) you prefer.

Target specific reviewers:

While not everyone will want to write up an Amazon product review, those who have a history of doing so are more likely to do it for you. So you can always take your efforts a step further and reach out directly to users who reviewed products like yours. With a bit of digging, this information is shockingly easy to find on Amazon. Moreover, you could pursue top Amazon reviewers as well, which leads directly to our next topic.